At an All Things D conference Apple CEO said this during an interview when asked about wearable technology, “There are lots of gadgets in this space right now, but there’s nothing great out there….But none of them are going to convince a kid that hasn’t worn glasses or a band to wear one.”
This comment is obviously minimizing the potential popularity of Google Glass. Whether Tim Cook is right or wrong about the future success of Google’s latest innovation, his comment is eerily similar to the famous Steve Ballmer comments about how the iPhone can’t compete with Windows phones because it’s too expensive and doesn’t have a keyboard..
Is Tim Cook just being savvy? Does he really think that Google Glass isn’t a game changer and it won’t go mainstream? Maybe, like Ballmer seemed to be, he’s blinded by his belief in his own company’s vision to not see the value of innovation happening elsewhere that can change consumer behavior. We don’t know. Cook’s comment, however, sounds very Ballmer-esque and we all know how well those predictions turned out.